About Us

Power Muse was born from a personal journey, one that started later than expected, but changed everything.

I’m Jenna and running has played a huge role in my life over the past two years. What started as a way to get fit, quickly became something much more important, supporting my mental health, building confidence, and giving me time to reset and reconnect with myself.

Two years ago, I was diagnosed with genetic heart disease at 32. That moment changed how I view my health and reinforced the importance of looking after both my body and mind. Movement, fitness, and running became non-negotiables.

It gave me structure.
It gave me consistency.
And most importantly, it gave me proof that I could show up for myself, even on the days I didn’t feel like it.

Power Muse started with a single idea: to create space in the running world where women are not an afterthought. Where “unisex” isn’t the default. Where women’s bodies, needs, and experiences are placed at the centre of design - not adapted to fit something that was never made for us in the first place.

This brand exists to support women through movement. To create thoughtfully designed pieces that feel comfortable, confidence-boosting, and made for real female bodies. We’re starting with a women’s hydration running vest, but this is just the beginning, with more products coming as the brand grows.

More than anything, this brand is about empowerment.
About moving for your mental health as much as your physical health.
About choosing strength, care, and confidence, every day.

Thanks for being here.

Jenna
CEO Power Muse